14th of January 2012. A group of students of the MScs in Science Communication and Science and Media Production, both at Imperial College London, had been challenged to film a video on the question ‘What is Science Communication?’ in twelve hours. All we had on that morning to start making the video was audio clips of interviews, all sorts of props we had brought from our homes, the technical support of Alia Sheikh, David Hing, David Robertson and Andrew Vine, the leadership of Morag, and our enthusiasm. Our video explains how science communication helps narrow down the gap between science and society.